Introduction
If you’re looking to build a lead pipeline using LinkedIn, you’ve come to the right place. In this blog post, we’ll walk you through everything you need to do in order to create content that attracts your target audience, use the right keywords, optimize your LinkedIn profile, connect with influencers, and run a successful LinkedIn Advertising campaign. By the end of this post, you’ll have all the tools and knowledge you need to get started building your lead pipeline today.
Define your target audience.
Consider what you want to achieve
When you’re trying to build a lead pipeline, the first step is to consider what you want to achieve. What are your business goals? What are your target customers? Once you know this, you can start to define your target audience.
Research your target audience
The next step is to research your target audience. Who are they? Where do they live? What do they do for a living? What are their interests? The more you know about them, the better you’ll be able to reach them.
There are a number of ways to research your target audience. You can use online tools like Google AdWords and Facebook Insights, or you can purchase market research reports from companies like Forrester and Gartner. You can also talk to people in your target market and ask them questions directly.
Once you have a good understanding of who your target audience is, you can start creating content that will appeal to them.
Create attractive content.
Write blog posts
Your potential customers are on LinkedIn, reading blogs every day. If you want to attract their attention (and business), you need to be publishing high-quality content on a regular basis. But what makes a blog post “good”? Here are a few tips:
Make sure your blog posts are well-written and error-free. No one wants to read a poorly written article full of typos!
Do your research and back up your claims with data. Your readers will appreciate the effort you put into creating informative, well-researched content.
Keep your posts relevant to your target audience. Write about topics that would be of interest to them, and avoid going off on tangents that don’t relate to their needs or pain points.
Create infographics
Infographics are a great way to make complex information more digestible for your readers. They’re also incredibly shareable, which means they have the potential to reach a wider audience than just those who follow your company page. When creating an infographic, there are a few things you should keep in mind:
Make sure the information is accurate and up-to-date. Nothing will damage your credibility more than sharing outdated data!
Include sources for all the information you include in the graphic. This will help build trust with your readers and show that you did your research.
Design matters! Make sure your infographic is visually appealing and easy to understand at a glance. Use colors and images sparingly, as too much can be overwhelming for readers.
Make videos
Videos are another great way to capture your audience’s attention. People are more likely to watch a video than read a blog post or article, so if you can say what you need to in a video, it’s worth considering. That being said, there are a few things to keep in mind when creating marketing videos:
Keep it short and sweet. No one wants to watch a long, rambling video. Get to the point quickly and leave out any unnecessary information.
Make sure the audio is clear and easy to understand. If your viewers can’t hear what you’re saying, they’re not going to stick around for long.
Again, relevance is key! Choose topics that will be of interest to your target audience and avoid anything too niche or technical.
Use the right keywords.
Do your research
Before you can start using keywords effectively, you need to do your research and understand your target audience. Consider what needs and problems your target audience has that you can address with your content. Once you have a good understanding of your target audience, you can start to research which keywords will be most effective in reaching them.
There are a number of ways to research keywords, but one of the most effective is to use Google AdWords Keyword Planner. This tool allows you to enter different terms and phrases to see how often they are searched for, and also provides data on the competition level for each keyword.
Another way to research keywords is to simply ask your target audience directly. You can do this through surveys or by asking questions on social media or in forums related to your industry.
Once you have a good list of potential keywords, it’s time to start using them throughout your content.
Implement keywords throughout your content
Once you have a list of targeted keywords, it’s important to start using them throughout your content in order to reach your target audience. Here are a few tips for doing so:
– Use keywords in your titles and headlines, as this is often what people will first see when they come across your content.
– Use keywords throughout the body of your text, but be sure not to overuse them as this can result in penalties from search engines like Google. A good rule of thumb is to use each keyword 1-2% of the time.
– Use keyword-rich descriptions for all forms of content, including blog posts, infographics, videos, etc. These descriptions help search engines index your content and make it more likely that people will find it when they are searching for relevant information.
– Create landing pages with specific keyword targets in mind. These pages should be designed specifically for conversion, with clear calls-to-action and helpful information about the product or service being offered.
Optimize your LinkedIn profile.
Use a professional photo
Your profile photo is one of the first things people will see when they visit your profile, so it’s important to make a good impression. Choose a professional headshot that shows you in your best light. Avoid using photos that are blurry, dark, or have other distractions.
Write a compelling headline
Your headline is one of the most important aspects of your LinkedIn profile. It’s what people will see when they do a search on LinkedIn, so it’s important to make it keyword-rich and descriptive of what you do. For example, instead of “Salesperson at XYZ Company,” try “B2B Sales Expert | Helping Companies Grow Revenue.”
Use keywords in your profile
In addition to using keywords in your headline, be sure to use them throughout your LinkedIn profile. Use them in the Summary section to describe what you do and how you can help others. In the Experience section, include relevant keywords for each position you’ve held. And in the Skills & Endorsements section, list skills that are relevant to your industry and target audience.
Optimize your LinkedIn Company Page
If you’re representing a company on LinkedIn, be sure to optimize your company page as well. Include keyword-rich descriptions of what your company does and what makes it unique. Add videos and photos that showcase your products or services. And post regular updates to keep followers engaged with your brand.
Connect with influencers.
Find the right influencers
To find the right influencers, consider your target audience and what you want to achieve. Do your research to find influencers who are relevant to your industry and have a large following. Once you’ve found a few potential influencers, check out their content to see if they’re a good fit for you.
Connect with influencers on LinkedIn
Once you’ve found the right influencers, it’s time to connect with them on LinkedIn. Start by sending them a personal message or connecting with them on LinkedIn groups. If they’re receptive, you can start sharing their content and collaborating with them on projects.
Share influencer content
One of the best ways to get in front of your target audience is to share influencer content. This can be done by sharing their blog posts, infographics, or videos on social media or your website. When you share their content, be sure to add your own commentary so that your audience knows why you’re sharing it.
Paid Advertising on LinkedIn.
Set up a LinkedIn Advertising campaign
Paid advertising on LinkedIn is a great way to reach your target audience and generate leads. To set up a LinkedIn Advertising campaign, you’ll need to create an account and then create a campaign. You can target your audience by location, job title, or other factors. Once you’ve created your campaign, you can monitor your results and make changes as needed.
Target your audience
When you’re creating your LinkedIn Advertising campaign, it’s important to target your audience carefully. You can target by location, job title, or other factors. Make sure you understand who your target audience is and what they’re interested in before you create your ad campaign.
Monitor your results
Once you’ve launched your LinkedIn Advertising campaign, it’s important to monitor your results so you can make changes as needed. You can track how many people see your ad, click on it, and then take action (such as visiting your website or filling out a form). This data will help you understand what’s working and what isn’t so you can make changes to improve your results.
Conclusion
If you want to build a lead pipeline using LinkedIn, you need to start by defining your target audience. Consider what you want to achieve and research your target audience. Then, create attractive content that is optimized for the right keywords. Finally, connect with influencers and use paid advertising to reach your target audience.
